It’s time to think pink! In July 2025, we are launching the world’s cutest tea & matcha collection in collaboration with global icon, Hello Kitty!
This is a super exciting collaboration for us, as we’ll be releasing both a tea & matcha product, which of course both brew pink & are themed around Hello Kitty’s favourite food - her Mama’s Apple Pie. The tea also contains glittery sprinkles that add to the cuteness! This will be the first time we’ve EVER done a collab matcha & it’s a good one!
Like with our Mr Men collab from earlier in the year, we have paired up with the fabulous Sanrio to bring you a fully licensed collection sure to have your sweet tooth salivating.
Approaching this collection, we really wanted to create something fun, eye-catching and, of course, PINK! So our product team had a lot of fun trying different combinations until we got the perfect tea and matcha blends, that also perfectly taste like apple pie too - talk about yum!
A Little About Hello Kitty
Hello Kitty is a staple of kawaii culture, a cute, bright, sweet, pure-hearted and tomboyish girl who can do anything she sets her mind to. Her motto is "You can never have too many friends!”
Hello Kitty's real name is Kitty White. She was born on November 1st, as was her twin sister Mimmy. She is good at making cookies, and her favourite word is "friendship". Her favourite subjects are English, music and art. She collects small, cute things like candy, stars, and goldfish. She is best friends with Mimmy, her twin sister.
Hello Kitty's favourite food is Momma's apple pie, which is the inspiration behind our tea and matcha blends. Both our tea and matcha brew bright pink, an homage to Hello Kitty’s iconic colour palette, and the tea also has glittery sprinkles inside.
She is one of the most successful Sanrio characters, who is known across the world and can be found in countless merchandise of many kinds for both children and adults, ranging from school supplies to fashion accessories and even food.
Meet the Collection
Hello Kitty’s Pink Apple Pie Tea
Brew up a sweet, pink tea inspired by Hello Kitty’s beloved apple pie! Wafts of comforting apple & cinnamon will transport you to the magical world of everyone’s favourite cute, pure-hearted character. Shop here.
Hello Kitty’s Pink Apple Pie Matcha
Whisk up a mug of the cutest matcha around. Meet Hello Kitty’s favourite apple pie recipe in matcha form…it’s sweet, it’s comforting, it’s pink! Shop here.
Hello Kitty Mug
Complete the cutest cuppa around with a mug to match! Snag this adorable pink mug, with an embossed Hello Kitty face & 400ml capacity. Shop here.
Rainbow Perfect Tea Spoon
This limited edition iridescent spoon is a whole mood…part spoon, part unicorn, perfect for every scoop of your Hello Kitty tea & matcha! Shop here.
Grab the cute collection online and in store now, and make sure to tag us on socials @birdandblendtea to let us know what you think!
